Featured Member of the Month – JCPenney Company

JCPenney logo

JCPenney Company, one of the oldest continuing businesses in Sheridan and a great Chamber member for over 43 years, is our Featured Member for the month of October.

Let’s start with some history. In January of 1907, a store opened up on the newly built strip of our Main Street. This JCPenney - Golden Rule Store department store (pictured right), named “Golden Rule,” was named to reflect its policy of offering every customer that walked in the door the same price, along with great customer service for a value. Guy Johnson and his partner Henry C. Stevens opened the Golden Rule store in Sheridan, one among 20 that they owned. All of the stores were bought out in 1927 by JCPenney Company, and our Sheridan business became one of 131 new “JCPenney” stores across the nation in 1928.

JCPenney in Sheridan celebrated its 100th anniversary in 2008, which means it has been serving the residents of Sheridan for 104 years now!

Now look at our JCPenney TODAY (pictured right). JCPenney Store Today

In just the past year, JCPenney company-wide began offering consistent pricing on all their merchandise – everyday low prices. They do not offer doorbusters, or special sales. They believe this is a rare position in today’s retail world, bringing sanity back to the industry. They do regularly have merchandise on clearance in order to clear out seasonal merchandise.

Another change that will happen soon will be in the appearance and organization of the Sheridan store. In the past 10-20 years, department stores have not grown but shops have, so they are creating that feel across the board. As you enter JCPenney department stores, you will see shops such as Men’s Arizona Shop, Women’s Liz Claiborne Shop, Women’s Cold Weather Shop, Children’s Shop, and much more. These shops will be revealed on November 1.

To make the shopping experience better, store manager Randy Reinemer also listens to suggestions from his customers. As just one response to some of those suggestions, the Sheridan store will soon be removing some racks for bigger aisles, as well as always continuing to improve customer service. He welcomes your feedback.

Come on in and see what JCPenney has to offer today! 234 N. Main Street, 672-2891.

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