Shopping Local Benefits the Community
[This article originally appeared as a “Community Perspectives” article in The Sheridan Press, November 28, 2015.]
As I write this article, my staff is getting the Chamber office (aka Stroll Central) all decked out in its festive garb in preparation for this year’s Rock ‘n’ Stroll. By the time the reader is skimming this article, another Stroll event will be a wrap.
This year’s Christmas Stroll was the 20th for our community and has grown into a unique event that focuses on supporting local businesses while also kicking off the local holiday shopping season. There are 108 businesses participating this year, and all are just waiting to welcome shoppers through their doors. Each has a unique button number displayed somewhere in their buildings, and if a button holder matches their number with that inside the business, they win a prize valued at over $50. Button holders are encouraged to keep checking those numbers all the way through Christmas Eve.
In addition, this is the second year for the Stroll’s Get Caught Shopping campaign. Last year’s campaign was a smashing success, and this year is sure to be as well. Christmas Stroll eves will be out and about all the first three Saturdays in December, just hoping to catch folks who are wearing their Stroll buttons while shopping local.
Those who are caught at any of the Stroll participating businesses will win Chamber Bucks, in denominations of $25, $50, $100 or $250. Over the course of these three Saturdays, elves will distribute $4,000, all for shopping local!
Along with all the local activities and campaigns designed to support shopping local, today also marks the sixth annual Shop Small Saturdays, creating another incentive to spend your dollars in your community and support small, locally-owned businesses.
At this month’s Chamber luncheon, 100 Shop Small bags were distributed to attendees, thanks to Ryan Franklin with Sheridan Electronics / Photo Imaging Center. Ryan’s passion for shopping local is no surprise to the many who know and work with him. He stuffed the bags with coupons, gift cards and tokens, not only from his business, but also from many other small businesses in our community
Reasons to Shop Local
Two years ago, the Chamber released our top 10 reasons to shop local. The list is worth repeating!
- To ensure our community’s prosperity
- Because of our creative business community and unique shopping experiences
- To support our friends, our neighbors and the people we know
- To help keep jobs here and enable businesses to create additional jobs
- To support those businesses who generously sponsor events and youth programs throughout the year
- Because much of our sales tax is invested back into our community
- To save gas by buying local
- To receive outstanding, personalized service
- Because we don’t have to stand in long lines
- Because it’s about us – our economy, our community 0 and about building both for our future.
So, today and through the holiday shopping season, we at the Sheridan County Chamber of Commerce remind you to think (and shop) local first, because keeping business in our community keeps our community in business.
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