Tuesday, Sept. 22, 2020
8 a.m. to 4:45 p.m.
Holiday Inn Sheridan
ABOUT: The Sheridan County Chamber of Commerce Business Retention & Expansion Committee hosts the 6th Annual Ignite Conference to provide the opportunity for professionals at every level to gain innovative ideas, learn about best practices and acquire vital information to spark their professional development and business growth.
NEW THIS YEAR! The Chamber has partnered with Impact 307 to provide a start-up track for entrepreneurs!
SESSIONS: The 2020 Ignite Conference allows you to choose the seminars that best fit YOUR professional development needs. Choose from seminars on marketing, human resources, business growth, customer service, and more. Plus, enjoy a BONUS Lunch Session and a BONUS Wrap-Up Session to help pull it all together and take your learning to the next level!
COST: CHAMBER MEMBERS $150 for first company representative; $125 for second company representative; If registering 3 or more employees from the same company, $125 each. NON CHAMBER MEMBERS $175 for first company representative; $150 for second company representative; $150 each for 3 or more company representatives.
REGISTRATION: Your registration includes 4 seminars, lunch and 2 bonus sessions! To register online, click here. You may also download the Registration Form below and return to the Chamber.
QUESTIONS? Contact the Sheridan County Chamber of Commerce at (307) 672-2485 or firstname.lastname@example.org.
8 to 8:15 a.m. Welcome & Introductions
8:30 to 9:45 a.m. Session 1 Seminars
9:45 to 10 a.m. Refreshment Break & Networking
10 to 11:15 a.m. Session 2 Seminars
11:15 a.m. to 1:15 p.m. Lunch Buffet & Bonus Session
1:15 to 2:30 p.m. Session 3 Seminars
2:30 to 2:45 p.m. Refreshment Break & Networking
2:45 to 4 p.m. Session 4 Seminars
4:15 to 4:45 p.m. Bonus Wrap-Up Session
LUNCH SESSION: CREATING TRANSFORMATIONAL CULTURE | DON JULIAN
In this session, we will discuss defining, clarifying, and aligning the culture of your organization to enable it to withstand and grow under adversity.
CLOSING: LEADING FOR TRANSITION | DON JULIAN
In this closing session, we will discuss the principles of leading in a way that promotes growth and ownership from your colleagues and employees allowing for success during transitional events.
KEYNOTE & BONUS SESSION PRESENTER: DON JULIAN
Don has served as Activities Director and head football coach for Sheridan County School District #2, positively influencing hundreds of young people along the way. His effect on the record books — as well as on the lives of the countless students who learned and played under his tutelage is difficult to illustrate as he has not only been a coach, but a role model as well. Don passionately instills the values of respect, perseverance and teamwork to everyone lucky enough to work with him. As the Activities Director for Sheridan High School he has worked hard to ensure that students not only succeed in the field of competition, but in the classroom as well. Most recently lauded for bringing home 3 back-to-back State Football Championships, Don may be best known for remaining humble, despite his success.
STANDARD WORK 101 | BRITTNI SCHMIT
Standard work can be a powerful tool for documenting and standardizing processes in the workplace, leading to reduced training and ‘spool up’ time, fewer errors and process questions, and consistently higher quality. Through this session you will gain the tools to begin documenting and standardizing processes at your own workplace.
DRIVING OPERATIONAL EXCELLENCE THROUGH DAILY HUDDLES | BRITTANY GOODVIN
Daily huddles provides a structured platform for employees and their supervisors to communicate daily readiness and apply Lean principles and practices. Learn how daily huddles can increase employee engagement and problem solving with a goal of bringing value to the customer.
BE PROACTIVE, ONE OF THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE | SUSAN JERKE
Between the event and the outcome is you. You are the interpreter and transformer of the event, with the freedom to apply your will and intention on the event. Whether it is living through a pandemic or dealing with misplaced keys, learn how to use the principles of effectiveness to be proactive instead of reactive.
BE AMAZING OR HIT THE ROAD | MATTHEW MELINKOVICH
Learn how to amaze your customers, impress your coworkers, and outperform the competition, all while still being yourself. Learn the skills to make yourself and your organization amazing. Create habits that will benefit you at work and at home.
PROVEN METHODS FOR MANAGING PERFORMANCE | STACIA SKRETTEBERG
One of the key skills a manager must know how to do is influence the performance of his or her team. Learn how to ensure your employees are achieving results consistently in alignment with your organizational and departmental expectations and create a highly engaged and productive workforce.
HOW TO HANDLE DIFFICULT CUSTOMERS | STACIA SKRETTEBERG
No business can completely avoid customer complaints so it’s important to have a strategy to help resolve complaints without escalating the situation. This session will help set the foundation for positive customer interactions while preparing participants to handle difficult customers.
STRATEGIC PLANNING | LAURA LEHAN
Creating a strategic plan is not for the faint of heart, but in times of uncertainty it is even more important to have one in place. Gain a better understanding of the real purpose and value of a strategic plan, how it enables your organization to stay grounded during times of uncertainty and take away a process for an effective planning session and structured follow-through to drive success.
SURVIVING MARKET SWINGS DURING COVID-19 AND OTHER UNCERTAIN TIMES: THE NEW NORMAL| SUSIE PONCE
When thinking about COVID-19, the future can feel uncertain. If you’re worried or anxious, you’re not alone. Many people are concerned. While you can’t control what happens, when it comes to saving for your retirement, you can choose how to react. Learn how diversification, thinking long term and effective planning will help you save even during uncertain times.
CASH FLOW MANAGEMENT | CHANCE HARRIS & PATRICK SUCHOR
Covid-19 has sent businesses of all sizes into survival mode. If cash flow wasn’t the priority before, it is now. This class will provide advice that businesses can act upon immediately to get a grip on their cash flow. Discussions will also include what you can do long term to weather the next storm.
VIDEOS WITH ADOBE PREMIERE ELEMENTS | TRISH JOHNSON & DANAE BRANDJORD
Simple videos can be used to promote your business and tell stories on social media, your website and other digital platforms, and it doesn’t take a rocket scientist to know how to create them. In this session, the presenters will provide a basic overview session on how to create and edit simple videos using Adobe Premier Elements.
SUCCESSFUL STRATEGIES FOR WEBSITES AND ONLINE STORES | ERIK KULVINSKAS
With growing online competition and more people seeking to do business virtually, a strong website presence is vital to nearly every business type. Learn the key elements to being successful online: Critical content and features and keeping it fresh. Also learn about best practices for online customer service, what platforms work well for online sales and how to choose what to sell online.
HOW TO BRAND AND MARKET YOUR BUSINESS WITH A MEDIA MIX | JULIE CHADWICK, BOB GRAMMENS & JIM SCHELLINGER
Want to know more about Digital and Social Media Marketing? See how your website measures up? Discover how to choose radio and print. In this session you’ll find out how to define the uniqueness of your business, and then reach the people that need and want what you provide, brand your business and use that branding on several media platforms.
ABOUT OUR PRESENTERS
DANAE BRANDJORD| EPIPHANY Danae has over 20 years of experience in marketing. She holds a bachelor’s and master’s degree in Communication & Journalism. She has experience writing video scripts, and creating and editing videos for use on social media or websites.
JULIE CHADWICK | SHERIDAN MEDIA Julie has lived and worked in Oregon, Texas, Colorado, Florida and Wyoming. 13 years ago Julie moved back to Sheridan, resuming her career at Sheridan Media. In 2009, Julie rolled out the first online auction for Sheridan Media.com where they continue today. In 2016, she implemented the online contests and promotions and in 2018 added digital marketing capabilities to the roster of mixed media opportunities Sheridan Media provides. Julie is a Sheridan College Alumna.
BRITTANY GOODVIN| SHERIDAN MEMORIAL HOSPITAL As a Lean practioner, Brittany works with Sheridan Memorial Hospital’s leadership team to implement daily performance huddles that align organizational strategic goals with daily operations. She coaches managers and frontline employees on daily problem solving and visual management techniques with the goal of maintaining daily operational stability. She holds a bachelor’s degree in social science.
BOB GRAMMENS | SHERIDAN MEDIA Employed at Sheridan Media for over 36 years, Bob currently serves as general manager. Under Bob’s leadership, Sheridan Media has diversified to become a multi-media marketing and entertainment company which includes 10 radio stations, digital media, social media, video and a print publication. Today Sheridan Media is an employee-owned, 30-person company. Bob has served on the board of the Wyoming Association of Broadcasters for over 20 years and is currently the president.
CHANCE HARRIS| HARKER MELLINGER CPAS, LLC Chance is a partner at Harker Mellinger CPAs and has been practicing in public accounting since 2011. He received his bachelor’s degree from the University of Wyoming in 2010 and became a Certified Public Accountant in 2013. At the beginning of 2019 he earned his Certified Valuation Analysts credential to be able to prepare certified business valuations.
SUSAN JERKE| WYOMING SMALL BUSINESS DEVELOPMENT CENTER NETWORK Susan is a Regional Director for the Wyoming Small Business Development Center Network. She is experienced in creating marketing materials, graphic design, sustainability and general business topics and has owned multiple businesses. Susan holds a bachelor’s degree in business from the University of Mary and is a certified instructor for Franklin Covey’s 7 Habits of Highly Effective People.
TRISH JOHNSON| EPIPHANY Trish has worked in the photo industry for more than 20 years. Her skills include creation and editing of videos and slide shows. She is also an expert in photo restoration and editing, and digitizing older media formats like VHS, slides, and photo negatives.
ERIK KULVINSKAS | BIG SHIFTER, LLC Erik has over 25 years of experience in website creation, content management strategy, analytics and digital marketing. He launched ‘dot coms’ before they were called ‘dot coms’, directed several software teams and successfully launched countless websites. Working with State, Federal, and local governments has given him decades of experience in enterprise website development.
LAURA LEHAN| PEAK CONSULTING Laura’s corporate career began at Patagonia, recognized for its unique and highly successful approach to employee engagement, quality products and service excellence. Laura then worked with the consulting firm Drake, Beam, Morin, Inc., eventually starting her own consulting firm where she has provided team development, strategic planning, and executive coaching for start-up to Fortune 500 companies including Microsoft, Nordstrom, Starbucks and Philips Medical Systems.
MATTHEW MELINKOVICH | TIMBERLINE TRAINING As a certified Innovation Growth Coach, a level two Family Business Advisor, and a Franklin Covey Speed of Trust facilitator, Matthew brings a wealth of knowledge and business experience on the topics of efficiency, sales, innovation, leadership, and trust. From owning numerous businesses, to being a professional engineer, he knows firsthand the dedication and hard work it takes to be a business owner.
SUSIE PONCE | D.A. DAVIDSON Susie Ponce joined D.A. Davidson in 2005 after previous work as executive director of the Center for a Vital Community at Sheridan College. She earned the Certified Wealth Strategist® designation, designed to help exceed client expectations regarding wealth management advice and solutions. In addition, she holds a master’s degree in public administration from the University
of Wyoming and bachelor’s degree in economics from Colorado College.
JIM SCHELLINGER | SHERIDAN MEDIA Currently sales manager, Jim joined Sheridan Media in 1989 after two years of prior sales experience with KWIV in Douglas. Since then, he has been extremely involved in the Sheridan area and throughout the state through several organizations, including Wyoming Jaycees, the Sheridan County Chamber of Commerce and Sheridan City Council. Jim holds a bachelor’s degree in business administration and is a Certified Radio Marketing Consultant.
BRITTNI SCHMIDT | KENNON Brittni first gained experience in technical writing when completing the thesis for her master’s degree in atmospheric science at the University of Wyoming. She has worked as the Standard Work Author at Kennon Products for 3.5 years, documenting their processes and work instructions for how they create each of their products and perfecting and improving Kennon’s process for creating standard work.
STACIA SKRETTEBERG, PHR | PEAK CONSULTING Peak Consulting is a Wyoming based consulting firm with more than 20 years’ experience working with start-up to Fortune 500 companies. Stacia received her bachelor’s degree from Iowa State University and is a Certified Professional in Human Resources (PHR). She has a long history of providing trainings on leadership, service, supervisor training, human resources and Myers Briggs team building.
New Offering for 2020 – A Start-Up Entrepreneurial Track!
Four high-impact courses helping entrepreneurs bring a new product or service idea to reality. Though these courses have been developed for start-up businesses, all Ignite attendees are welcome to take one or all seminars.
START-UP BUSINESS MODEL CREATION | DR. TIMOTHY DONAHUE
I’ve got a great business idea; can it succeed? Before making a decision to pursue a business, a thorough value proposition must be created. This course will cover what a value proposition is and how it can be used to define feature elements that will be demanded by future customers.
COMPETITIVE ANALYSIS/MARKET ASSESSMENT | SCOT RENDALL
I’ve got a great product or service; how do I land my first customers? In this course, you will learn how to define your target and addressable market, objectively evaluate competitive offerings and devise strategies to prevail in the marketplace.
START-UP BUSINESS FINANCE AND LEGAL CONSIDERATION | PATRICK SUCHOR
My business idea is ready for prime time but I need cash to begin operations. This part of the start-up track will evaluate options for start-up financing: loans, equity, grants, bootstrapping, etc. Then, we’ll touch on how to keep what you start legal: how to structure the business, tax considerations, minimizing liability, contract support and protecting intellectual property.
SALES & MARKETING STRATEGIES FOR START-UPS | JONNY LAW & NATE LAIBLE
Why do customers buy? This is a question that all businesses, both new and old, should consistently challenge themselves with. Using a strategic and innovative approach to sales and marketing techniques, we’ll help you answer this question and enable you to successfully grow your business.
START-UP TRACK PRESENTERS
DR. TIMOTHY DONAHUE | ADJUNCT PROFESSOR, BUSINESS, SHERIDAN COLLEGE Dr. Timothy Donahue is a trainer and consultant bringing academic and practical business experience to his sessions. As the former State Director for the Minnesota Small Business Development Centers (SBDC), he has worked with the profit and non-profit sectors. He has provided consulting, training, and leadership in the areas of strategic management, marketing, customer service, sales training, human relations and business development.
NATE LAIBLE | ONLY CO. At Only Co., Nate helps lead business development, consulting on business development problems and marketing strategies for a variety of established companies across multiple industries. Nate has worked as an analyst and inventory manager within First National Bank of Omaha’s commercial credit card program and as a management trainee for the largest private bank in the country, rotating through various business units. He hold a Bachelor of Science degree in business from the University of Wyoming.
JONNY LAW | LUMINOUS BREWHOUSE Jonny serves as a Business Development Executive in Sheridan and attended Sheridan College and the University of Wyoming. As Flood Marketing’s original hire in 2013, he has managed countless social media and digital campaigns and possesses skills in copywriting, web development, graphic design, Facebook ads management, Google Ad Words, project management and video. Jonny loves serving on community boards and currently is the board secretary for the Downtown Sheridan Association.
SCOT RENDALL | IMPACT 307 Scot is the Director of IMPACT 307, Sheridan’s start-up business incubator. In this role, he advises entrepreneurs and early-stage companies on business planning and how to increase the chances of success in their ventures. Prior to this role, Scot held various financial and accounting roles for a wide variety of companies, from Fortune 100 tech firms (Intel and HP) to privately held small and mid-sized businesses. Scot holds a degree in Economics from UCLA and an master’s in business administration (MBA) from the University of California, Berkeley.
PATRICK SUCHOR, CPA, CVA | HARKER MELLINGER, LLC Patrick is a partner at Harker Mellinger, LLC, a local firm specializing in business advising, customized accounting solutions, business valuations, and tax planning/preparation. He received his bachelor’s degree from Humboldt State University in 2009 and became a CPA in 2012. Patrick’s passion lies in providing critical insights to entrepreneurs and established business owners to streamline operations, improve bottom line, and attain maximum tax efficiency.