Tuesday, May 3, 2022
8 a.m. to 4:45 p.m.
Sheridan College, Whitney Center for the Arts

ABOUT: The Sheridan County Chamber of Commerce Business Retention & Expansion Committee hosts the Ignite Conference to provide the opportunity for professionals at every level to gain innovative ideas, learn about best practices and acquire vital information to spark their professional development and business growth.

SESSIONS: The Ignite Conference allows you to choose the seminars that best fit YOUR professional development needs. Choose from seminars on marketing, human resources, business growth, customer service, and more. Plus, enjoy a BONUS Lunch Session and a BONUS Wrap-Up Session to help pull it all together and take your learning to the next level! BACK BY POPULAR DEMAND: Our Start-Up Track by Impact 307 returns!

Chamber Members: $165 each ($155 for each additional company representative)
Non-Members: $195 each ($185 for each additional company representative)

Register by April 29, 2022

QUESTIONS? Contact the Sheridan County Chamber of Commerce at (307) 672-2485 or info@sheridanwyomingchamber.org.

8 a.m. Check In & Conference Packet Pick Up
8:30 to 9:45 a.m. Session 1 Seminars
9:45 to 10 a.m. Refreshment Break & Networking
10 to 11:15 a.m. Session 2 Seminars
11:15 a.m. to 1:15 p.m. Lunch Buffet & Bonus Session
1:15 to 2:30 p.m. Session 3 Seminars
2:30 to 2:45 p.m. Refreshment Break & Networking
2:45 to 4 p.m. Session 4 Seminars
4 to 4:15 p.m. Refreshment Break & Networking
4:15 to 5 p.m. Bonus Wrap-Up Session

For information about the 2022 Ignite Conference, as well as the seminars and presenters, download the information below or continue scrolling.

KEYNOTE SESSION: “Grit: The Difference Maker in Your Business and Life”| Casey Terrell
In the keynote session, Casey Terrell will challenge participants to think about what really makes them tick. Regardless of where you find yourself on your organization’s corporate ladder, your ability to apply yourself with passion and persistence over time is the number one indicator of your ability to meet your goals. To help you meet those goals Casey will explore the research of Angela Duckworth and others who have studied grit in everyone from Navy Seals to National Spelling Bee champions and everyone in between, and then provide you the opportunity to apply those same lessons to your career and buisness. During this session you will learn what grit is and is not, and more importantly, why it is the critical factor to determining your long-term success. Then, you will have an opportunity to evaluate exactly how gritty you currently are. Finally, you will learn finite ways to grow your grit and the science and real-life applications behind them. Walking away from this session you will have the tools to build your grit one day at a time and apply your newfound knowledge to the challenges you or your business face, whatever those challenges may be.

Session 1
Critical Conversations Using Radical Candor | Stacia Skretteberg, Peak Consulting

Shying away from important conversations because we aren’t comfortable with conflict or because we don’t want to hurt people’s feelings can have a negative impact on our organizations, our teams and our own development. Using the framework of Radical Candor, this session will help you prepare for critical conversations by learning how to care personally and challenge directly in your communications.

Business Transition Planning | Matt Melinkovich, Timberline Training
Only 30% of businesses successfully transition to the next generation, however, by starting the transition conversation early, you can ensure that the developed transition plan is right for you, your business and your family. Get tips on beginning the conversation and learn how a developed succession plan in conjunction with a strategic plan will maximize the value of the business now and into the future.

Marketing Fundamentals – Creating a Marketing Plan | Nadine Gale, AlphaGraphics
Is creating a marketing plan on your ever growing list of to dos? Do you feel overwhelmed at the thought of it? No matter what type of business or organization you’re in, this hands-on working session discusses what should be included in a marketing plan and will walk attendees through the process of creating or updating their own marketing plans.

Validating a New Business Idea | Scot Rendall
Aspiring entrepreneurs come up with great ideas for product and services, but how can one tell if the ideas can be converted into a growing and profitable business? This class will discuss approaches to proving out a new business idea and will review cases that have been encountered in IMPACT 307 advising sessions.

Session 2
Cybersecurity Strategies & Techniques for Everyone | Jesus Rios, PDS and Tyler Neeriemer, First Federal Bank & Trust
You don’t have to be a tech expert to learn how to protect your business from hackers. In this session, participants will engage in hands-on, real-life scenarios with cybersecurity experts. You’ll learn step-by-step strategies and problem-solving techniques that can be easily incorporated into your systems to protect you and your employees.

Delegation: The Art of Working Through Others | Camden Easterling, Peak Consulting
Many of us have been encouraged to delegate, yet we are reluctant to do it. In this session, we’ll address why it’s so hard to delegate, how to set the framework and identify which tasks and projects to delegate and work through best practices to make it an effective process that can have a positive impact on you and your team.

Social Media Photography: On a Budget | Teresa Garrett-Martin, Epiphany
Quality images do not have to stress you, your staff or your bank account. In this session, you will learn how to create quality product images for social media, websites or online sharing platforms on a budget, using items you most likely already have around your workplace or can purchase for very little investment.

Progressing from Idea to Operation – Organizational Essentials for Launched Businesses | Dr. Timothy Donahue
Once a business founder has honed a product or service offering, what can be done to ensure a successful launch? There are many operational considerations to work through, from how to hire, where to source materials, what the production or service call process will look like, how to address customer issues that arise, how to manage risk (insurance, legal), etc. Organizational Essentials will provide tips and tricks for getting things up and running.

Session 3
Time Management: Big Rock Style | Stacia Skretteberg, Peak Consulting
Need a little more time in your day? Though we haven’t figured out how to add more hours to your day, this session will focus on how to identify “big rocks” in your personal and professional life and how to focus energy in the right quadrants at the right time utilizing Stephen Covey’s Big Rocks and Quadrant theories.

The 15 Invaluable Laws of Growth | Scott Lee, Scott Lee Leadership Consulting LLC
The 15 Invaluable Laws of Growth by Dr. John C. Maxwell reminds us that Potential is one of the most powerful words in development. A person’s potential implies possibilities, it heralds hope, and it unveils greatness. In this workshop you will learn more about developing yourself so that you have the best chance of becoming the person you were created to be.

Creating a Marketing Mix, that Includes Digital, to Effectively Brand and Market Your Business | Mallary Bumbaca, Julie Chadwick, Bob Grammens and Jim Schellinger, Sheridan Media
Participants will learn more about digital and social media marketing as well as video production. Discover how to choose the types of media that work best for your business and understand how to define the unique qualities of your business and reach the potential customers that need and want what you provide.

Keeping It All Straight and Legal – Bookkeeping Essentials for Your New Venture | Chance Harris
Orders are booked and fulfilled, customers are invoiced, and the cash starts coming in. Many entrepreneurs are not familiar with basic accounting and recordkeeping requirements to track cash flow, understand basic financial statements and performance, and maintain compliance with tax requirements and jurisdictions, including property taxes, sales taxes, and federal income taxes. Bookkeeping Essentials will provide advice on how to create a basic set of books, track assets and liabilities, and accurately process transactions so that the business can account for its success.

Session 4
Team Accountability | Matt Melinkovich, Timberline Training
How do you and your employees become a high energy, cohesive team that effectively meets expectations and delivers results? By developing accountability. In this session, you will learn tools and develop techniques to hold yourself, coworkers and friends accountable and give you the skills to meet deadlines and fulfill commitments whether you are onsite or working from home.

Understanding and Using CANVA for Small Business Marketing | Danae Brandjord, Epiphany
Invigorate your social media presence and essential marketing activities by learning or growing your Canva skills. Canva is not a replacement for professional graphic designers, but graphic designers do not need to design everything for a small business. This class is for both beginners and those familiar with the online graphic design platform Canva but want to learn more.

Management by Numbers | Ty Malone, Kennon
In this session, participants will learn how to understand and use financial numbers to drive success. Ty will walk through financial statements and show you how understanding key metrics can help you make data-driven decisions. The session will also examine methods to determine a project’s return on investment, build shareholder value and how to account for value of our own time and its importance.

Creating an E-Commerce Platform as an Essential Product Sales Strategy | Caleb Bradley
Sales of products sourced online dramatically increased during the height of the Covid-19 pandemic. It’s a trend that was already happening and then accelerated during the past year. Start-up entrepreneurs with product offerings need to consider developing an online presence as one key sales and marketing strategy. This course will review how to approach online selling, what the e-commerce platform options are, and how to create an online presence that will entice customers to make buying decisions.

30-MINUTE CHALLENGE (WRAP UP): “The Next 5 Minutes” | Casey Terrell
What gives us the power to change our businesses and our lives? The answer is simple: The next 5 minutes. Building on the idea of Grit, this session will help you evaluate what you have learned throughout the conference, pick out the ideas and information that will make a difference in your life, and provide you with a never-fail strategy for effectuating the changes you want to see in your workplace and sphere of influence.

Danae Brandjord, Epiphany
Danae has been the owner of Epiphany since 2019. She enjoys helping customers with marketing and printing strategies to help their businesses and organizations grow. Danae has a bachelor’s and master’s degree in Communication and Journalism and more than 20 years of experience in marketing and design for various industries including healthcare, technology, higher education and non-profits.

Mallary Bumbaca, Sheridan Media
Mallary is the multimedia content coordinator at Sheridan Media. She has five years’ of experience in photography and 10 years’ of experience in graphic design.

Julie Chadwick, Sheridan Media
Julie has lived and worked in Oregon, Texas, Colorado, Florida and Wyoming and currently works in marketing at Sheridan Media. In 2009, Julie rolled out the first of the popular online auction for Sheridan Media.com. She also implemented the online contests and promotions as well as digital marketing capabilities that Sheridan Media provides. Julie is a Sheridan College Alumna.

Camden Easterling, Peak Consulting
Camden has 20 years of experience in communications and marketing along with expertise in leading teams. She has worked with organizations ranging from local startups to national companies, serving in roles including consultant, in-house strategist, team leader and project manager.

Nadine Gale, AlphaGraphics
Nadine is the owner of AlphaGraphics, a print and marketing firm. She has been in the print and marketing business since 2010 and works with all kinds of business owners and non-profit organizations to assist them with creation and implementation of marketing strategies including print, digital and large format. Nadine has a degree in Speech Communications.

Teresa Garrett-Martin, Epiphany
Teresa has been a photographer for 15 years and has done work for the Indian Relay Racing Associations, professional and amateur rodeo associations and the City of Sheridan. She also provides volunteer photography services for CHAPS Equine Assisted Therapy. She has worked at Epiphany, formerly Photo Imaging Center, as a photo printing specialist and camera/photography consultant for seven years.

Bob Grammens, Sheridan Media
Employed at Sheridan Media for over 37 years, Bob currently serves as general manager, helping them diversity to become a multi-media marketing and entertainment company which includes 10 radio stations, digital media, social media, video and a print publication. Bob has served on the board of the Wyoming Association of Broadcasters for over 20 years and is currently the president.

Scott Lee, Scott Lee Leadership Consulting LLC
For 27 years, Scott’s passion has been to assist individuals, businesses and churches in leadership development. He has held trainings across the U.S. as well as in Cameroon, Africa, and several regions of India. Nothing impacted Scott as much as the John Maxwell Leadership Laws that he is now certifed to teach…laws that helped Scott recognize the greatest gap in the world is the gap between knowing and doing.

Ty Malone, Kennon
Ty is the strategic finance manager at Kennon. Prior to this, he was a cost accountant at the Genesis Alkali mine and regulatory analyst at Union Telephone. Ty grew up on a ranch in southwest Wyoming and earned Bachelor’s degrees in finance, human resources and business administration from Dickinson State University and an MBA with an emphasis in finance from Arizona State University.

Matthew Melinkovich, Timberline Training
As a certified Innovation Growth Coach, a level two Family Business Advisor and a Franklin Covey Speed of Trust facilitator, Matthew brings a wealth of knowledge and business experience on the topics of efficiency, sales, innovation, leadership and trust. From owning numerous businesses, to being a professional engineer, he knows firsthand the dedication and hard work it takes to be a business owner.

Tyler Neeriemer, First Federal Bank & Trust
Tyler is Senior Vice President of IT and Security at First Federal Bank & Trust. He holds a Bachelor’s degree in Business Administration from the University of Wyoming, is a Certified Information Systems Security Professional and has been trained in Business Continuity and Disaster Recovery. Tyler previously owned a computer store that joined Ptolemy Data Systems.

Jesus Rios, PDS
Jesus is CEO of PDS, a professional services company providing network security and network management services. Jesus previously served as the Business Development Manager for Range, and in program development for the Wyoming Daniels Fund. Jesus serves as a guest speaker for the Wyoming Governor’s Business Forum, Wyoming Leadership, Leadership Sheridan County and ENDOW.

Jim Schellinger, Sheridan Media
Currently sales manager, Jim joined Sheridan Media in 1989 after two years of prior sales experience with KWIV in Douglas. Since then, he has been extremely involved in the Sheridan area and the state through Wyoming Jaycees, the Sheridan County Chamber of Commerce and Sheridan City Council. Jim holds a bachelor’s degree in business administration and is a Certified Radio Marketing Consultant.

Stacia Skretteberg, Peak Consulting
Peak Consulting is a Wyoming based consulting firm with more than 20 years’ experience working with start-up to Fortune 500 companies. Stacia received her bachelor’s degree from Iowa State University and is a Certified Professional in Human Resources (PHR). She has a long history of providing trainings on leadership, service, supervisor training, human resources and Myers Briggs team building.

Casey Terrell
Casey is an attorney at Crowley Fleck, PLLP, in Sheridan. He holds a bachelor’s degree in Political Science, a master’s degree in Environment and Natural Resources and a Juris Doctorate Degree, all from the University of Wyoming in Laramie. He has presented to the 2021 Associate class at Crowley Fleck, the Leadership Sheridan County Class of 2020-2021, the Wyoming Association of Paralegals, the Wyoming State Bar Conference, the American Society for Mining Reclamation and recently presented the keynote address at the Commencement for Western Wyoming Community College.


Caleb Bradley |Bighorn Web Solutions LLC
Caleb brings valuable experience, having been a Tech Startup CTO with over $5 million dollars funded, gone through a major tech merger and acquisition, led the new technology development and adoption for Fortune 100 companies, and started several businesses himself to name a few. He has spent the last decade in the eCommerce technology and web development space. His company focuses primarily on enterprise grade eCommerce development and application integrations.

Dr. Timothy Donahue | Adjunct Professor, Business, Sheridan College
Dr. Timothy Donahue is a trainer and consultant bringing academic and practical business experience to his sessions. As the former State Director for the Minnesota Small Business Development Centers (SBDC), he has worked with the profit and non-profit sectors. He has provided consulting, training, and leadership in the areas of strategic management, marketing, customer service, sales training, human relations, and business development.

Scot Rendall | Impact 307
Scot is the Director of IMPACT 307, Sheridan’s start-up business incubator. In this role, he advises entrepreneurs and early-stage companies on business planning and how to increase the chances of success in their ventures. Prior to this role, Scot held various financial and accounting roles for a wide variety of companies, from Fortune 100 tech firms (Intel and HP) to privately held small and mid-sized businesses. Scot holds a degree in economics from UCLA and a master’s in business administration (MBA) from the University of California, Berkeley.

Chance Harris | Harker Mellinger CPAs, LLC
Chance is a Certified Public Accountant and partner at Harker Mellinger CPAs, LLC. He received his Bachelor’s degree from the University of Wyoming and is a Certified Valuation Analyst, which enables him to prepare certified business valuations. Chance and Harker Mellinger CPAs specialize in business advising and consulting, business valuations, tax planning/preparation and providing customized accounting solutions.


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